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Case Study - Breath Masters Scholarship Fund
Supporting over 100 students to become certified breathwork facilitators
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43,000
Audience Re-engaged
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$263,000
in revenue created
We calculate all economic indicators and understand feasibility of advertising campaign
$397,000
Given in funding
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132
Transformational decisions
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76
days of safe space through B1G1
We calculate all economic indicators and understand feasibility of advertising campaign
"I think we have done wonderfully and I am very grateful to you and your work. You have made a huge contribution that I will always be grateful for and of course we want to grow and have more students and make this a worldwide movement so I'm excited to hear your ideas for the future. I cannot say how much I appreciate your work, you've done a fantastic job."
Cloe Madanes
RMT CEO
"I second that, we appreciate it so much, from where we've come and where we are going. From a financial side it has made a huge difference to our company. "
Paul
RMT CFO
The Challenge
Breath Masters needed to reconnect with a segment of their database—individuals who had shown interest in their certification funnel but had yet to make a purchase. The people in this segment had engaged with the content, but hadn’t committed to the breathwork certification program. The challenge was to convert this group into paying customers while delivering value in their lives with an impactful offer.
The Solution
Centered designed a targeted campaign, inviting prospects to apply for a partial scholarship to join Breath Masters' certification program. The campaign was promoted through emails, SMS, and ads.
The response was outstanding - within a 10-day application window, the campaign saw more than double the expected number of applicants.
This strategy allowed Breath Masters to engage a previously unresponsive audience, all while offering their community with significant value through the breathwork certification program.
The Impact
Over a 10-week campaign:
Campaign Rollout: Centered designed, built, and launched the campaign within 4 weeks.
Sales Success: 7 sales agents conducted follow-up calls with qualified applicants, successfully closing sales within 6 weeks.
Revenue Boost: The campaign generated 2.5 times the initial revenue target.
$263,000 in Revenue: Generated from the targeted audience.
43,000 Audience Reengaged: Reconnected with a sleeping segment of their database.
31% Conversion Rate: On spoken leads, demonstrating strong engagement and sales efficiency.
132 Lives Changed: That joined the Breath Masters Certification Training.
$397,000 in Funding: As a direct result of the Giving Model.
This case study highlights how Breath Masters’ partnership with Centered not only exceeded revenue expectations, but also created lasting value for their audience through purpose-driven marketing.
More Ripples Of Impact Through B1G1
Through our collaboration with B1G1, Breath Masters was able to extend the impact of the campaign even further by providing 76 days of safe space and support for children in crisis.
The Blue Dragon children are kids who live alone on the streets or with their families in extreme poverty, children with disabilities and survivors of human trafficking. The Dragon House is a place where they can play, socialize or also get help from the social workers continuously present, a place where the children can be children. Most of the children have experienced severe trauma, so this nurturing environment allows kids to feel safe, listened to and supported, and regain their confidence to build new lives.
B1G1 (Buy1Give1) is a global initiative designed to integrate charitable giving into everyday business activities, helping companies create positive social impacts. By partnering with B1G1, we embed giving into our operations, transforming routine transactions into meaningful contributions. Since its founding in 2007, B1G1 has supported over 450 vetted projects, providing education, food, shelter, and environmental protection worldwide.
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