We calculate all economic indicators and understand feasibility of advertising campaign
Case Study - Tyler Tolman Health Coaching Webinar
Campaign Exceeded Target Revenue by 40%
We calculate all economic indicators and understand feasibility of advertising campaign
15,000
Audience Re-engaged
We calculate all economic indicators and understand feasibility of advertising campaign
$354,000
in revenue created
We calculate all economic indicators and understand feasibility of advertising campaign
642
Webinar registrants
We calculate all economic indicators and understand feasibility of advertising campaign
$305,725
Given in funding
We calculate all economic indicators and understand feasibility of advertising campaign
“Definitely a good team to work with, it’s just been easy flowing and a lot of fun. Not only are people loving this and having connection, they’re also buying into programs. Working with these guys has been fantastic, I highly recommend!”
Tyler Tolman
The Challenge
Tyler Tolman wanted to promote his Health Coaching Certification by inviting his audience to apply for scholarships through a targeted webinar campaign. The challenge was to capture the attention of his engaged audience and convert them into scholarship applicants and, ultimately, paying students. This meant reaching a broad database while ensuring the right prospects applied, leading to high conversion rates on the assessment calls.
The Solution
Centered designed a high-impact marketing strategy that reached out to Tyler Tolman’s audience via email and social media, offering them the opportunity to opt into a free webinar. The campaign focused on building excitement around the certification and scholarship opportunity. Over 600 people opted into the webinar.
The Impact
Over a 6-week campaign:
Creation: The campaign ran for 3 weeks, with 2 weeks of initial marketing
Scholarship: Webinar attendees were offered scholarship funding towards the training program.
Sales Success: 2 transformational sales agents completed sales calls over 4 weeks, with a conversion rate of 54%
Tyler Tolman’s programs enjoyed:
$354,000 in Revenue: 40% higher than initial target!
642 Registrants: engaged participants aiming to increase their knowledge at the webinar
$305,725 in Giving Impact: through the Giving Model.
Working with Centered, Tyler Tolman far exceeded the company’s revenue expectations while increasing their giving impact. Their audience was reengaged with an informative webinar, and 23 people's lives changed by signing up for the health coach training and scholarship.
More Ripples Of Impact Through B1G1
Additionally, through their collaboration with B1G1, Tyler Tolman was able to extend the impact of the campaign even further by facilitating 620 days of conservation education to children.
This inspiring program empowers children in Nusa Penida, Indonesia to become environmental stewards. It focuses on teaching local children about critical topics such as wildlife conservation, habitat restoration, and reforestation. The program engages students through hands-on activities like tree planting around their schools, making a lasting impact on both the environment and the students’ understanding of conservation.
B1G1 (Buy1Give1) is a global initiative designed to integrate charitable giving into everyday business activities, helping companies create positive social impacts. By partnering with B1G1, we embed giving into our operations, transforming routine transactions into meaningful contributions. Since its founding in 2007, B1G1 has supported over 450 vetted projects, providing education, food, shelter, and environmental protection worldwide.
Email: [email protected]
© Copyright 2025. Centered Limited. All rights reserved.