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Case Study - Create Positive Change Giveaway
$384,000 Revenue from two emails and closing oversubscribed campaign early
We calculate all economic indicators and understand feasibility of advertising campaign
35,000
Audience Re-engaged
We calculate all economic indicators and understand feasibility of advertising campaign
$384,000
in revenue created
We calculate all economic indicators and understand feasibility of advertising campaign
$148,000
Given in funding
We calculate all economic indicators and understand feasibility of advertising campaign
83
New Coach Journeys
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147
B1G1 mentoring sessions
We calculate all economic indicators and understand feasibility of advertising campaign
"I think we have done wonderfully and I am very grateful to you and your work. You have made a huge contribution that I will always be grateful for and of course we want to grow and have more students and make this a worldwide movement so I'm excited to hear your ideas for the future. I cannot say how much I appreciate your work, you've done a fantastic job."
Cloe Madanes
RMT CEO
"I second that, we appreciate it so much, from where we've come and where we are going. From a financial side it has made a huge difference to our company. "
Paul
RMT CFO
The Challenge
Robbins Madanes Training (RMT) needed to re-engage a segment of their database audience who had not yet purchased higher-ticket programs. This audience had either recently bought a low-ticket item or participated in free training.
The challenge was to convert this group into paying customers while delivering impactful value.
The Solution
Centered crafted a targeted outreach campaign centered around the Giving Model. We came up with the Create Positive Change Giveaway which focused on giving first, and marketed it to this prospect segment. Through a series of strategically designed email communications, we not only engaged the audience but exceeded expectations:
Oversubscribed Campaign: After the first email, we received 3x more applications than anticipated, forcing us to close the campaign early.
Reengagement Strategy: The remaining audience, who didn’t get a chance to apply in the initial run, were reintroduced to the campaign a few months later. This doubled the revenue generated (not included in the numbers mentioned here!)
The Impact
Over a 7-week campaign:
Creation: We designed, built and rolled out the campaign within 3 weeks.
Winner Selection: From hundreds of applications, one full prize winner was chosen.
Sales Success: 6 sales agents conducted assessment calls with all qualified applicants, completing final sales within 4 weeks of the winner announcement.
Through this innovative approach, RMT achieved remarkable success:
$384,000 in Revenue: Generated from the targeted audience.
35,000 Audience Reengaged: Driving higher participation and conversions.
83 Lives Changed: That joined the RMT Certified Life Coach Training.
$148,000 in Funding: As a direct result of the Giving Model.
This case study highlights how RMT’s partnership with Centered leveraged purpose-driven marketing, not only boosting revenue but creating lasting impact.
More Ripples Of Impact Through B1G1
Additionally, through their collaboration with B1G1, RMT was able to extend the impact of the campaign even further by facilitating 147 mentoring sessions for vulnerable young adults.
Young people from adverse backgrounds, having experienced abuse, rejection and extreme poverty, require mental and emotional developmental support. This Mentoring Program recognises the key role of an emphatic adult - a role model - in empowering a young person. They offer support to children in need of someone who listens without judging and values them the way they are.
B1G1 (Buy1Give1) is a global initiative designed to integrate charitable giving into everyday business activities, helping companies create positive social impacts. By partnering with B1G1, we embed giving into our operations, transforming routine transactions into meaningful contributions. Since its founding in 2007, B1G1 has supported over 450 vetted projects, providing education, food, shelter, and environmental protection worldwide.
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